Apprenticeshop

We held a workshop to gain a brief to start developing the visual brand.

Once this was completed we then designed a few options. One option was chosen which we developed into the final brand.

The outputs included a primary logo as well as a brand guidelines document. This document included how to use the logos, colours guide, new fonts guide, brand elements / patterns and several examples of how to use them, some of which can be seen below.

In addition to this we provided brand assets that would cover templates for social media and elements for use in their own designs.

About Apprenticeshop

The Apprenticeshop is a supported working and learning space timetabled to be manned 2 days per week by Beech Lodge pupils and on other days it is available to other local special schools.

To date the initiative has been tremendously successful. Over 30 pupils have completed vital work experience, enabling them to foster independence and develop key life skills before they transition to the wider world. Importantly, the local community has eagerly supported the shop, aware of the needs of our pupils and the sales figures reflect that support.

The Apprenticeshop has achieved its aim to raise significant charitable funds which has been donated to local charities.