UpCycle

We held a workshop to gain a brief to start developing the visual brand.

Once this was completed we then designed a few options. One option was chosen which we developed into the final brand.

The outputs included a primary logo as well as a brand guidelines document. This document included how to use the logos, colours guide, new fonts guide, brand elements / patterns and several examples of how to use them, some of which can be seen below.

In addition to this we provided brand assets that would cover templates for social media and elements for use in their own designs.

About UpCycle

We’re a charity that believes everyone deserves a chance at a better future. We help make that happen for people in different stages of life as a charity working both in the community and in prison. Our bike repair sessions can prevent people being pulled in to crime or provide a route out through employable skills, valuable experience and self-belief.

The practical bike repair sessions are coupled with mentoring support to ensure that any impact is both effective and long lasting. In addition, we work with partners to be sustainable by collecting bikes that would otherwise end up on landfill and sending refurbished bikes to those most in need in the UK and beyond

See the website we created after the brand project