We held a workshop to gain a brief to start developing the visual brand.
Once this was completed we then designed a few options. One option was chosen which we developed into the final brand.
The outputs included a primary logo as well as a brand guidelines document. This document included how to use the logos, colours guide, new fonts guide, brand elements / patterns and several examples of how to use them, some of which can be seen below.
In addition to this we provided brand assets that would cover templates for social media and elements for use in their own designs.
SELFA works with children and young people who live or go to school in North Yorkshire. Reasons for referral are varied and complex. Many of the children and young people have autism, ADHD, learning disabilities, attachment disorder, mental and physical health issues. They may come from low-income homes, be exposed to domestic violence and/or substance abuse or help to care for parents or siblings. Social isolation, low self-esteem and confidence and emotional/behavioural issues are common.
