Compassionate Shopping Guide – Charity Branding and Web Design

We held a workshop to gain a brief to start developing the visual brand.

Once this was completed we then designed a few options. One option was chosen which we developed into the final brand.

The outputs included a primary logo as well as a brand guidelines document. This document included how to use the logos, colours guide, new fonts guide, brand elements / patterns and several examples of how to use them, some of which can be seen below.

In addition to this we provided brand assets that would cover templates for social media and elements for use in their own designs.

About Compassionate Shopping Guide – Charity Branding and Web Design

The Compassionate Shopping Guide is produced by the animal welfare charity Naturewatch Foundation. Our Shopping Guide only endorses brands with zero ties to animal testing.

THEN…

We were one of the first organisations in the world to share an ethical shopping guide all about brands that don’t carry out animal testing. For over 30 years, our guide has been trusted by shoppers in search of cruelty-free cosmetics, toiletries and household cleaning products.

…NOW

Today, our mission hasn’t changed. Tragically, animals across the world are still subjected to cruel tests for the sake of new products. It’s as important as ever to work together to ensure that animals aren’t harmed on our behalf.

See the website we created after the brand project