Chocolate Has a Name – Branding Case Study

We held a workshop to gain a brief to start developing the visual brand.

Once this was completed we then designed a few options. One option was chosen which we developed into the final brand.

The outputs included a primary logo as well as a brand guidelines document. This document included how to use the logos, colours guide, new fonts guide, brand elements / patterns and several examples of how to use them, some of which can be seen below.

In addition to this we provided brand assets that would cover templates for social media and elements for use in their own designs.

About Chocolate Has a Name – Branding Case Study

CHOCOLATE HAS A NAME seeks to equip cocoa growing communities to be able to mitigate and adapt to the uncertainties of the climate crisis by learning to put value on their produce at the basic level of their education and also to ensure that children in these communities are assured, a more nourished nutrition and equip the many teenage moms who are unable to continue their education with a skill set to support themselves and their babies.

This is climate justice for cocoa farmers as they wade through the uncertainties of the climate crisis, quite simply, this is mitigation against a possible refugee crisis. Quite simply, this is decolonizing chocolate and having a more nuanced chocolate story.